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Discovering a Customer’s P.A.I.N./G.A.I.N. « Performance Resource Group

Discovering a Customer’s P.A.I.N./G.A.I.N.


To provide Students with advanced training on how to discover a prospect’s P.A.I.N./G.A.I.N. for making purchasing decisions.


In this half-day course, Students understand the critical importance of P.A.I.N./G.A.I.N. in any buying decision. They will understand how meeting a prospect’s P.A.I.N./G.A.I.N. will almost guarantee an increase in sales. Students will be given the skills to uncover a prospect’s P.A.I.N./G.A.I.N. in a logical and appropriate manner. Discussions can then ultimately lead to easing the prospect’s P.A.I.N./G.A.I.N. rather than merely making a sales presentation.

Expected Outcome:

Students will know how to discover a prospect’s P.A.I.N./G.A.I.N. and understand why it is so critical to sales success.


Student must have completed the Discovery Selling FasTrack course.

Next step:

Contact us for enrollment dates and tuition.

Results: What our clients say